'Seven Photographs that Changed Fashion’ is about a photographer called Rankin, a British photographer who was recreating seven iconic images with his own style. In the film, Rankin shows us the seven artists that he thought changed the fashion industry and also looking back the history of fashion. The artists that Rankin used were Cecil Beaton, Erwin Blumenfeld, Richard Avedon, David Bailey, Helmut Newton, Guy Bourdin and Herb Ritts.
1. Cecil Beaton
Cecil Beaton was an English fashion, portrait and war photographer (1904-1980).
The original image on the right 'Hat box' created on 1934 with the model Elsa Schiaparelli in the photo. In the film, Rankin recreated this image with the artist/ model Sophie Ellis Bexter
Rankin recreated this image with Artist/Model Sophie Ellis-Bexter by using a digital camera. The original photo was taken with a 10 by 8 camera which shows the image upside down so it was more difficult to capture an image with that camera. I personally think Rankin has done a great job here because I like the way the model positions the same as the original image but it shows a different mood within the photograph.
2. Erwin Blumenfeld
Erwin Blumenfeld was a Germany photographer and artist (1897-1969) and he was best known for his fashion photography published in Vogue and Harper's Bazaar in the 1940s and 1950s.
The original image is a Vogue cover in 1950 with the model Jean Patchett. In the film, Rankin had got Heidi Klum to recreate the original Vogue cover image. In 1950, Photoshop was not invented yet so at that time, Blumenfeld erased majority of the image just leaving the eye, eyebrow, lips and beauty spot then the bright colours they used for the makeup look had to be painted on the photo afterwards. I prefer the original image more because the colours are more sharper and stronger although the whole face isn't appear on the image.
3. Richard Avedon
Richard Avedon was an American fashion and portrait photographer (1923-2004).
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The original image was called ' Dovima with Elephants' with the model Dorothy Horan (Dovima) in 1955. Rankin recreated the image on the left with the model Erin O'Conner. I like Rankin's photo because of how the colours are bold and also comparing with the original image, Dovimas body is more relaxed than Erin's posing.
4. David Bailey
David Bailey is an English fashion and portrait photographer who was born in 1938.
The image on the left was taken by David Bailey with his previous lovers Jean Shrimpton in 1963. Rankin recreated this image with his girlfriend Tuuli. In the original image, Jean's jaw line is very apparent and the whole photo was captured beautifully. I like the lighting on the photo that Rankin recreated and also Tuuli's hair add a more stylish and modern effects to the photo.
5. Helmut Newton
Helmut Newton was a German- Australian photographer (1920-2004).
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The image on the left was taken by Helmut Newton for the Fench Vogue in 1975 with the model Rue Abriot. I like the layout of the photo and the way Newton has created depth of field within the photo. Rankin recreated this image and I think he did very well because the model has got a similar posing but the street looks more modern which makes Rankin's photograph more unique. Comparing to the original photo, Rankin's model posing doesn't look as natural as the original one as the models hands and the facial expression are not shown naturally.
6. Guy Bourdin
Guy Bourdin was a French fashion photographer (1928-1991).
The image on the top was created by Guy Bourdin in 1970 and Rankin recreated the iconic look with the model Daphne Guinness and with a similar pose captured in the photo. The lighting in Rankin's photo looks sharper than the original image and I like how Rankin uses red tights to sharpen the image and make it more eye-catching.
7. Herb Ritts
Herb Ritts was an American fashion photographer who concentrated on black and white photography and portraits and his style of photographs are often inspired by the Greek sculpture.
'Fred with tyres' on the left was created in 1984 and Rankin recreated the image with the model David Grandy on the right. Rankin's photo looks very natural as he caught David actually at work. I like the black and white tones that Rankin has used on the photo which makes the photo look more powerful.
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